Websites need Design Skills and a whole lot of Psychology.

Websites need Design Skills and a whole lot of Psychology. Consider this, you need.. say.. a website. You go to company A, they ask for 300 dollars, whereas company B asks for 3000 dollars, the price difference is enough to scare you and you may think, oh what the heck, it is just a website, I will go to company A and save a great deal. But did you actually save or you ended up getting a clunky website that looks very polished but has no understanding of user or design. If it ‘looks’ pretty doesn’t mean it works pretty too.
Designing a website or an app is an expert domain service, you have to understand what all goes into making a flawless product. There are many reasons, but today we are going to talk about the use of PSYCHOLOGY IN DESIGN and what makes a $300 website different from that of $3000.
Today, we will get an introduction on what a big part psychology plays in design. According to Hick’s law, the more options users are exposed to, the longer it takes them to make a decision.
Photo by Ylanite Koppens from Pexels

Focus on “LESS is More” & “More is LESS” in Design.
Imagine going to a restaurant and choosing from a menu of over 100 items. Reading through all the available options is going to take longer time than choosing from the selected 20 items. Same goes with designing a website or an app.
Did you ever love the website within seconds of opening it for the first time? If yes, then you’ve already known what’s a visceral reaction. Designers use visceral design to create a positive impression towards the design.

So how quick are those first impressions?
You can make an aesthetic decision about a website’s design within 17ms.*
*(For a comparison a blink on an eye takes atleast 150ms, so make a decision of whether you like a website or not in 1/10th of the blink of an eye. Learning Psychology for a designer is lifelong pursuit.
These are just a few examples of how Psychology is used in design, the list can go on. Even an experienced designer can’t get this a 100% right.
Photo by Anthony Shkraba from Pexels