Create an unforgettable brand with a unique Brand Identity.
What is Brand Identity?

Let me begin by saying that Brand Identity is not just Logo Design. In reality, Brand Identity is far more complex and complicated that you could ever imagine. Downloading a logo by paying a few dollars won’t work if you want to build a memorable brand. Whether you are a large brand with big budgets or a small corner store with limited money to spare, whatever your budgets be, you must invest a few bucks to get the brand identity properly designed. And mind you, this just doesn’t mean logo design, or a font for your brand but it stands for something much bigger. Brand identity gives your brand a vision a purpose.

Your brand identity is all the combined elements of your brand, like colour, logo, the brand message, and the overall look and feel, the positioning. It should be able to answer the question- why does my brand exist? What problem am I solving for my customer? A clear thought out brand identity gives you an edge and a clear advantage over your competitor’s.
BRAND IDENTITY CONSISTS OF VARIOUS ELEMENTS, INCLUDING:
Logo
Brad colours and colour palette
Font/typeface
Logo variations
Look and feel of the brand
Brand tonality






In order to find the right Brand Identity for your brand, you must answer these questions:
What is the mission for your brand?
Why does your brand exist?
Where do you stand in a consumer’s life?
How do you want your brand to be seen?
What is your brand positioning?

In marketing we often use the term called, ‘The Halo Effect’, where a consumer’s good experience with just one product or service can cast a positive reaction towards the entire range. This is called the Halo Effect and this is what a good Brand Identity does- it helps create the Halo Effect around your brand. It is important to leverage these positive associations with a specific product to build brand loyalty.
Examples of some memorable Brand Identity:
Airbnb



Apple

Nike

Coca Cola


Uber

